Powering Live Commerce for a Global Beauty Leader

In collaboration with L'Oréal, one of the world's leading beauty groups, a scaled live commerce ecosystem has been activated to support its portfolio in the evolving marketplace landscape. Through official TikTok Shop Partner (TSP) and Shopee Shop Partner (SSP) capabilities, this partnership delivers high-frequency, performance-driven livestream execution, translating global brand equity into measurable GMV acceleration in the commerce era.

Orchestrating Enterprise-Scale Commerce on Shopee

Managing Shopee commerce for Unilever demands more than scale, it requires conversion discipline and campaign cadence at enterprise level. Enabled through SSP capabilities, this partnership delivers high-volume live execution aligned with Shopee's promotional cycles, driving consistent transactional growth across peak commercial moments.

Scaling GMV Through a Dual Live & Affiliate Engine

Across TikTok and Shopee, HP deployed a structured daily live commerce framework operating up to 12 hours per day, reinforced by a scalable affiliate activation layer. This dual-engine approach maximized conversion velocity and delivered significant GMV expansion, redefining live commerce as a long-term growth system.